Building a smarter intelligence layer for advertising.

Eduardo Indacochea is the founder and CEO of Scowtt. After nearly two decades building category-defining products at Meta, Google, and Microsoft, including Google Performance Max and Microsoft 365 for Consumers, he started Scowtt with a clear mission: to rethink how companies drive growth. He saw that advertising alone is no longer delivering customer growth.

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Scowtt was born from a simple insight: businesses don’t lack data—they lack the tools to predict and optimize sales and marketing at scale. Traditional solutions like CRM have fallen short of solving that problem.

A hands-on builder with a passion for launching from the ground up, Abhishek blends deep expertise in AI and digital advertising with a track record of bringing innovative products to market.

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From startups to industry leaders like Meta and Microsoft, he leads with speed, clarity, and a focus on impact.

Madhu Jagannathan is the Chief Financial Officer of Scowtt. He spent the first 15 years of his career scaling high-performance teams at publicly traded companies, including Microsoft and Wipro Technologies, before bringing that enterprise-grade business and financial rigor to high-growth, venture-backed technology startups.

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Over the past decade, he has served as CFO of startups including Lob, INRIX, and most recently WorkWhile. At Scowtt, he pairs startup velocity with enterprise discipline to build a world-class, AI-native finance organization for the company's next phase of growth.